The Sufferfest launches Honour Range, a new off-bike clothing collection

Purveyors of pain and cycle training video specialists The Sufferfest have announced the launch of the ‘Honour Range’, their new collection of casual wear for those looking to the display their inner Sufferlandrian spirit off the bike.

Produced in collaboration with Après Vélo, the Honour Range is described as a collection of wardrobe essentials in classic styles all of which feature the brands embroidered Coat-of-Arms.

The collection is described by The Sufferfest below:

The Button Down

It’s smart-casual day at work. Who would possibly expect a Sufferlandrian to find a striking-yet-relaxed, semi-fitted, woven dress shirt with pocket and button-down collar? Then you show up. Donuts are dropped. Yarn-dyed, 100% cotton poplin with ribbon trim and contrasting fabric features. Enzyme washed for comfort.

The Button Down is £39.95 from Après Vélo

The Pique Polo

This is the shirt you grab for BBQs, team sponsor get-togethers and drinks down at the pub as you tell tales of epic Suffering. Impeccable, traditional styling with three buttons and a hidden red/white/black ribbon on the inside of the collar.

The Pique Polo is £22.95 from Après Vélo

The Jacket

Described as sleek, elegant and effortless, the heavy, stretchy french terry cycling jacket is semi-fitted with a full zip up through a high neck and is silicone washed for super soft feel.

The Jacket is £34.95 from Après Vélo

The Crew Tee

A formal cycling t-shirt? Indeed. The perfect complement to a chunky sweater or the Honour Jacket, this regular-fit tee is the antithesis of loud t-shirts – rather, it’s a subtle way off showing powerful intentions. Embroidered coat-of-arms on luxury cotton elastane jersey with ribbon trim on the arm and a wide, crew neck. White and black.

The Crew Tee is £15.95 from Après Vélo

The entire collection is available from the Après Vélo website at: Après Vélo