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Pelotan: dedicated sun protection for cyclists launches across Europe

Pelotan Pack Shot Low Res

As Europe’s summer season hits full swing, skin protection becomes an important consideration for anyone spending prolonged periods of time exposed to the sun rays.

Razor sharp tan lines can elicit a nod of mutual respect from riders (rule #7…) but often lead to a hunt for aloe vera to soothe painful sunburn which, aside from affecting short term performance in the saddle, can have damaging long term consequences.

Pelotan, from, is high-performance sun protection designed to help cyclists cultivate those tan lines without risk of burning. The flagship product is an alcohol based spray which is clear, quickly absorbed, lightweight and breathable. It has been laboratory tested as lasting up to 8 hours at SPF 30, meaning you can focus on a full day in the saddle without risking skin damage.

Pelotan was born on the roads of Europe as founders struggled to avoid sunburn on long sunny rides. High profile cases of pros getting burnt during stage events and countless examples of riders burning from even shorter training or social rides highlighted the necessity for a specialist product. The team set about creating a brand that recognised the needs of cyclists from professional athletes to weekend enthusiasts.

Manufactured in the UK, Pelotan is dermatologically tested, contains no preservatives and isn’t tested on animals.

Tom Austen, Director at Pelotan said: “Riding in the sun is one of the greatest joys of cycling, but also presents challenges if you’re unprepared. We set out to create sun protection specifically for cyclists because legs should only burn on the inside, not the outside!

“We are launching across Europe in Summer 2018 and believe riders of all abilities can perform better if they avoid sunburn – from the pro peloton to the casual club rider. Pelotan is designed to give cyclists maximum comfort whilst riding and help craft those all-important tan lines.”

Pelotan are working with Ribble Pro Cycling for the 2018 season.

Austen added: “Pelotan are proud to support incredible cycling teams throughout their seasons, from training camps to races. We develop premium sun protection products with the performance cyclist in mind as we firmly believe that in a world of marginal gains, comfortable riders race harder.

“Our formula enables our teams to train, race and recover for longer – from sunrise to sunset. As the UK’s #1 domestic team, we are delighted to partner with Ribble Pro Cycling and we are looking forward to working with the team for the 2018 season.”

Pelotan are launching via a dedicated e-commerce website – on May 29th and are also running a crowdfunding campaign on Indiegogo – to help fund new product development and to launch internationally after the end of the European season.

The product will also be available in the Rouleur Emporium.

Pelotan are offering crowdfunding packages including limited edition jerseys designed in collaboration with Isadore, bidons and exclusive experiences with Ribble Pro Cycling including a day following the team at a UK race including a trip in the team car, plus specially designed Ribble Pro Cycling training plans.