Henri Lloyd has announced its new partnership with Team Sky which will see the brand installed as the team’s Official ‘Off Bike’ Clothing Partner until 2020.
Widely regarded as one of the global market leaders in technical sailing and lifestyle apparel, Henri Lloyd, has recently launched a new era of performance apparel – Henri Lloyd Sport, a transitional and multi-activity sports clothing collection.
Henri Lloyd’s pedigree in supplying leading teams and sports people for over half a century, and the company’s extensive knowledge and expertise in innovative fabric technology and design, made them the brand of choice for Team Sky’s off bike clothing partner.
Team Sky riders and support staff will be kitted-out in the latest product technology from the Henri Lloyd Sport collection, which will reflect the team’s identity and brand ethos.
Martin Strzelecki, CEO of Henri Lloyd said; “We are thrilled to announce our official partnership with Team Sky, a team that reflects our shared values of innovation and performance. We are very excited about our future together and wish the team every success for the forthcoming racing season”.
Team Sky Principal Sir Dave Brailsford said; “Henri Lloyd is an iconic British brand with its roots in Manchester. Like Team Sky, they are extremely proud of that heritage.
“Throughout their history Henri Lloyd have led the way in the science, design and production of best in class technical wear which is made to take on the toughest conditions – from extreme temperatures to rain, wind and snow.
“Henri Lloyd understand elite performance needs and they work with those who have to be at their best in extreme environments, from the America’s Cup through to Formula One.
“They are continuously looking for advancements and new solutions to the same challenges that we face as we race and train in all conditions around the world.
“We are excited to begin collaborating with Henri Lloyd, sharing and benefiting from their knowledge and working together to ensure Team Sky stay ahead of the competition”
Henri Lloyd Sport will also be launching an official Team Sky merchandise range in 2018.