New September collection sees MAAP strengthen its regional foothold

MAAP has announced the opening of its new European warehouse in the Netherlands in time for the launch of its new September collection.

MAAP’s European warehouse will be freshly stocked with MAAP’s latest trans-seasonal collection of performance cycling kit and the reimagined Team Bib 2.0 which launches today.

The September release features:

• The reimagined Team Bib 2.0, featuring an ergonomically engineered chamois.
• Continued application of key fabric technology and treatments such as MAAP’s wind tunnel tested Hex-tech® fabric and the supremely comfortable yet durable pre-dyed Pro Base material that retains colour and form after washing.

MAAP Co-founder Jarrad Smith said: “The roads and cyclists all throughout Europe are a constant inspiration to us here at MAAP. We’re truly excited to opening a warehouse in Europe so that we can better support and serve the European cycling market. Here we go!”

MAAP recently put the Team Bib 2.0 and September range to the test with a selection of ambassadors from Australia, Italy, Switzerland, and Sweden, in the searing summer heat and high altitude passes at the lesser known but uniquely classic Julian Alps in Slovenia.

MAAP’s entire range is available online at Maap.cc.