UK-based design team MassifCentral has announced the launch of its Kickstarter campaign to secure funding for the development of ‘The Massifier’, an online website enabling anyone to create bespoke artwork based on data from their sporting achievements.
Utilising raw data from fitness trackers and wearable tech, The Massifier brings together art and technology to deliver highly individual visual representations that will appeal to cyclists, runners, triathletes, and hikers.
Established in 2014 by James Mason and Howard Smith, MassifCentral already has already produced artworks based on the Tour de France, the London & New York Marathons, Ride-100, Lands’ End-John O’Groats as well as hundreds of bespoke works.
“We want to develop an intuitive, user-controlled online portal that allows people to create their own bespoke MassifCentral artworks; easily pulling in their own GPX data, making choices about look and size from our carefully curated designs and adding their own thoughts and memories to an automatically populated geography,” said MassifCentral’s Howard Smith.
“We will still print everything individually and pack and ship with the same love and care we do now,” Smith added.
With an existing client base that includes Leicester City FC, Rapha and three-time Tour de France winner Chris Froome, MassifCentral are confident that the month-long Kickstarter campaign will prove successful, not least because of its innovative approach.
MassifCentral is Seeking £55,000 to transform the labour-intensive bespoke design process into an accessible, cost-effective experience. For further details on the campaign visit the MassifCentral Kickstarter page.
