LUMO launches third Kickstarter campaign to bring even more style and safety to urban cyclists

LUMO’s latest range of city cycling apparel offers urban cyclists the perfect mix of style, visibility and comfort – on and off the bike.

Having launched via two successful crowdfunding campaigns in 2015, urban cycling brand LUMO is returning to Kickstarter with three new products this autumn. The Clissold Bomber Jacket, the Brixton Messenger Bag and the Holloway Gilet are all inspired by London and classic British design, but feature LUMO’s signature LED lighting system to ensure their wearers are visible in traffic from up to 400 metres away.

The LUMO Brixton Messenger Bag

From £99 on Kickstarter, the LUMO Brixton is a spacious, light and classically styled messenger bag crafted for comfort on your daily ride. Made from rugged cotton canvas with Italian leather trims and a waterproof inner lining, it’s designed to withstand the most demanding of daily wear and tear. Features include a padded inner laptop compartment, stabilising waist strap, and the LUMO lighting system hidden in the front strap and main body, which is visible to traffic 400 metres away when switched on.

The LUMO Clissold Bomber Jacket

Inspired by the military issue MA-1 flight jacket, the LUMO Clissold bomber jacket has been adapted for life on the bike and is the perfect crossover from cycling specific clothing to stylish outerwear. The lightweight Schoeller® 3XDRY® cotton fabric is both water resistant and breathable, with waterproof LED lights on the front and back. From £125 on Kickstarter.

The LUMO Holloway Gilet

From £99 on Kickstarter, the LUMO Holloway gilet has been designed to provide protection from the unpredictable British weather. The luxurious wool is windproof and has a bonded waterproof membrane as well as a mesh lining to keep you warm and dry on the bike. It’s lightweight and easily packable for spring and summer commutes when mornings can be cool and showers come from nowhere. The LUMO lighting system runs across the front and rear hem of the jacket, and is visible to traffic up to 400 metres away, yet is completely concealed until switched on.

City cyclists dress for their destination as well as their journey, and walking into an office, restaurant or bar looking like a radioactive lemon just doesn’t work

While LUMO apparel helps cyclists be seen when it’s necessary, the LED lighting systems are completely hidden until switched on making them an understated, elegant choice for cyclists who want to look as good in a bar as they do on a bike.

“Road traffic accidents are twice as likely to result in fatalities in darkness than in daylight, yet less than a third of cyclists wear high-visibility clothing,” says LUMO co-founder, Lucy Bairner. “Why? Because city cyclists dress for their destination as well as their journey, and walking into an office, restaurant or bar looking like a radioactive lemon just doesn’t work!

“For our autumn 2016 collection we have had the benefit of feedback from the hundreds of backers from all over the world that supported our launch campaign. The feedback has been overwhelmingly positive, and one thing that we have been consistently asked for is to make some of our range more affordable. So, having scoured the world to source the best value fabrics and manufacturers, we believe we have found the perfect mix of style, visibility and comfort all for under £100.”

The inspiration behind LUMO was born after co-founder Doug Bairner had been knocked off his bike in London for a second time, yet still found himself too vain to wear hi-vis clothing.

“We want to inspire more people to enjoy the freedom of their city on two wheels,” explains Doug. “So we decided to make clothing that makes city cyclists feel safer on their bikes without having to compromise on how they look when they walk into an office or bar. Urban commuting is as much about the destination as it is about the journey and everything LUMO does aims to deliver the best experience for both.”

Whether that’s fabrics that look like they’re straight from a catwalk (yet come from a science lab), the hidden functionality or the built-in LED lights, everything is designed to make getting from A to B on a bike easier, safer and more stylish.

You can visit the LUMO Kickstarter page here. You can also read our recent 60-Second interview with Lucy here.