Cycling AccessoriesNews

Green is the new Black as KitBrix pledges support for Homeless Veterans


UK cycle and triathlon accessories brand KitBrix has announced it will be taking a very different approach to this weekend’s ‘Black Friday’ sales drive.

The brand has vowed to donate 20% of all sales generated during, what it is calling, ‘Green Friday’ to UK-based military charity Help 4 Homeless Veterans.

KitBrix confirmed that it wanted to use the opportunity to raise the profile of a charity that closely mirrors its own values and to generate much-needed public awareness of those that may have no choice other than to be outside this Winter.

Help 4 Homeless Veterans is based in the UK and their core mission is to source and provide accommodation to ex-service Personnel who are living rough or are in unsatisfactory accommodation.

“We believe that the rejuvenated skills of homeless ex-military personnel can be amplified when put back in to work. We are seeing more and more homeless in recent years and this is a social issue that is well within our powers to help solve,” KitBrix Founder & Director Robert Aldous.

The aims of Help 4 Homeless Veterans include:

  • Support servicemen and women into suitable accommodation and empower them to develop a civilian career.
  • Provide access to organisations who can offer up-to-date and accessible information on employment, further training and wider opportunities.
  • To identify employers in locations close to any accommodation occupied by veterans and to maintain and develop links with employers and other relevant agencies regionally.

Further details on the Help 4 Homeless Veterans charity can be found by visiting their Facebook page at: