The Cycle Show, the UK’s largest bike show, is inviting visitors to its regular home, The Birmingham NEC, from Friday 22 to Sunday 24 September.
Now in its 16th year, the 2017 Cycle Show celebrates all things bike-related; from road, MTB and BMX to leisure, urban and e-bikes. The annual event will host more than 300 exciting exhibitors featuring brands including Boardman, Canyon, Cube, GoPro, Nukeproof, Oakley, Orange Mountain Bikes, Selle Italia, Wattbike, and many more.
Top riders and cycling celebrities, including Olympic gold medallist Joanna Rowsell-Shand and retired Rapha Condor and NFTO road racer Dean Downing, will make appearances on the Wattbike Stage, with further photo opportunities available throughout the show.
There isn’t another cycling experience of this scale in the UK, and whether you’re a life-long road racer, novice mountain biker or simply enjoy cycling as a pastime, there really is something for everyone – The Cycle Show’s Event Director Stephen Morgan
There will be a range of bikes on the Road Test Track, with top brands such as Bianchi, Canyon, Condor, Pinarello and Trek available to test. After great success last year, show-goers who want to experience the fun of electric mountain bikes can enjoy on Bosch’s eMTB track, the UK’s first indoor eMTB track.
Adding to the e-bike experience this year, Shimano STEPs will have over 100 different e-bike models available for testing at their e-bike village, with brands including AMPS, Cube, Haibike and KTM.
A special addition to next month’s show is the Pirelli Supercrit Race, with men’s and women’s elite races taking place in the afternoon of Saturday 23 September. Cyclists wishing to take part in the Supercrit can enter the race via British Cycling’s website here.
With athlete nutrition a vital part of cycling, riders and spectators will be treated to Vifit Sport samples and visitors can learn more about nutrition and hydration throughout the course of the show with Inkospor.
The Cycle Show’s many family-friendly attractions include the Ridgeback Kid’s Test Track, with demonstrators on-hand to give children the best experience, the Islabikes Kid’s Demo Track and the British Triathlon Trust’s Kids Dry Tri, giving children the opportunity to try their hand at a dry triathlon (run/cycle/row).
This year for the first time ever, The Cycle Show will be offering a VIP ticket package, for those who want to make their Cycle Show experience even greater. The package includes entry to the show, fast track queue jump, early priority access to book the Road Test Track, exclusive access to the VIP Cycle Show Lounge, a chance to win a GoPro, a complimentary copy of Cyclist magazine and much more.
Stephen Morgan, The Cycle Show’s Event Director, said: “We have really developed the show this year into something extra special. It’s the largest dedicated cycling exhibition in the UK and we have an unbelievable amount of names from the cycling industry supporting the show. There isn’t another cycling experience of this scale in the UK, and whether you’re a life-long road racer, novice mountain biker or simply enjoy cycling as a pastime, there really is something for everyone.”
Sally Carter, Head of Marketing at Wattbike, said: “It’s great to be at The Cycle Show again this year. It’s the largest cycling exhibition in the UK so it’s a fantastic opportunity to meet with the cycling community and bring our obsession with performance to life. This year is particularly special as we will be delivering the Wattbike Stage; thought-leading experts and world-renowned ambassadors will take to the stage to discuss cycle trainings hot topics, including the benefits of training with power and pedalling technique. We will also be bringing something new and exciting, which will be a must-see at the show.”
Adult – £13.95
Child (aged 5 and under) – FREE
Child (aged 6-13) – £1.95
Young Adult (aged 14-17) – £9.95
Senior or Student – £11.95
VIP – £34.95
For information about The Cycle Show ticket sales click here.