British women’s cycling brand Fierlan has been unveiled as the lead sponsor of the Fusion RT team. The headline sponsorship deal sees the team renamed Fusion RT Fierlan for the upcoming season.
Fierlan Director Lucy Gardner said: “When we were approached by Fusion RT with the possibility of a partnership we knew we had to make it happen. Sponsoring a trade team has always been on our dream list and we were thrilled to achieve this goal so quickly.
“The Fusion women are incredibly talented and dedicated to their team. We’re looking forward to utilising their racing expertise and experience to help us develop and evolve our women’s cycling collection and of course we love the possibility of seeing our kit on the podium,” Gardner added.
The strong backbone of the successful 2015 Fusion RT team returns in the form of Team Captain Jenny Hudson, who produced a number of top 15 places for the team in 2015, and Eleanor Campbell, now in her third year with Fusion.
Sophie Faulkner, a team member for the past three seasons also returns for another year.
Fusion RT Fierlan welcome back time trialist Elizabeth Malins after a year off in 2015 to have her first child and Elizabeth Stedman returns after joining the team last year following her excellent finish in the The Holme Valley 2-day, achieving great results for the team finishing 10th in stage three at the Ras na Mban last year and 4th at Oakley RR.
The team also welcomes four new riders for the 2016 season: Ashleigh Fraser, Angela Hibbs, Fiona Hunter-Johnson and Jenny Holden.
Team Manager Terry Williamson said: “Looking back at last year I see how Fusion RT have gone from strength to strength. They have worked incredibly hard and the results seen are down to a superb team effort by everyone. Winning the Team Prize at Ras na mBan was indicative of how the team works well together and was an absolutely great way to finish last season. I am immensely proud of the team and am looking forward to the 2016 season.”