Super cool Swedish cycling brand POC has announced collaborations with two of the world’s coolest bike shops, Pavé in Barcelona and The Eleven in Toronto. POC describe the collections “as a means of celebrating the beauty of road biking and the diversity of bike shops around the world”.
Our team represents more than just racing, it is about experiences, friendships, bikes, people and culture – Javier Maya
Stefan Ytterborn, POC CEO and founder said: “Anyone who walks into Pavé or The Eleven will immediately realize that they are more than a bike shop. Most often bikes stores like these are the center of a keen and energetic cycling community. To be able to support the very best in cycling culture and our own mission, ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists,’ is truly fantastic.”
According to Ytterborn, this is the first time POC has developed specific collections with collaborating bike stores. The project has been undertaken with the intention of supporting cycling culture, the POC safety mission and bike communities around the globe. The brand is hopeful that this will be the first of many collaborations with different shops in different countries in the future.
We’re looking forward to seeing how future collaborations unfold; The Eleven and Pavé kits are looking as sharp as we would expect from POC.
The collections which form part of the collaborations include apparel, eye wear and helmets, which will feature the stores’ trademark colours and logos.
Javier Maya of Barcelona’s Pavé said: “We have been working closely with POC for a number of years and we are really excited to build this collaboration together as our riders want the very best in performance and protection.”
“We believe that our team represents more than just racing, it is about experiences, friendships, bikes, people and culture and it is wonderful to create a bespoke collection which represents all these elements together with POC.”
Heath Cockburn from The Eleven, continued: “Bike shops are often hives of activity with deep discussions ranging from the latest electronic shifting technology or disk brakes to the more traditional lengthy discussions on tire compound, chamois preference and training regime.”
“What remains constant, however, is the importance of bike shops like ours, which make a point of supporting the local bike community and culture. Having POC help us and support our vision and ideas is fantastic and we are really proud to collaborate.”
The collections will be available to buy in Pavé and The Eleven, with some limited pieces also available online at pocsports.com shortly.