Zwift has confirmed it will be partnering with the Amgen Tour of California in the months leading up to North America’s premier professional cycling race.
As part of their partnership agreement Zwift will host regular group rides in their virtual cycling world featuring past and present competitors that have had noteworthy performances in the Amgen Tour of California.
The first of these special rides will feature Laurens Ten Dam from Team GiantAlpecin and will begin today (January 27th) at 5:00 PM PST / 7:00 PM CST / 8:00 PM EST – that’s 03:00 G.M.T if you want to set your alarm in the UK.
This ride will be hosted at Zwift’s headquarters in Long Beach, California, not far from past finishes of the Amgen Tour of California and will be emceed by longtime Amgen Tour of California commentator and cycling expert, Dave Towle.
Towle will be discussing professional cycling with Ten Dam as he rides as well as asking questions submitted by users via the Twitter hashtag #ASKLTD.
his event will also see the debut of the 2016 Amgen Tour of California virtual cycling kit. Zwift will announce the promo code on the day of the ride which will allow users to unlock this kit for their ingame avatars. Participating cyclist avatars must wear the kit during the ride.
“The Amgen Tour of California represents the best of American cycling,” said Zwift Events VP Charlie Issendorf. “However, not everyone can be on roadside in California when the race happens. Zwift allows them the chance to take part in the US’ biggest contribution to the sport of professional cycling.”
“We are delighted to once again partner with Zwift to share and promote their groundbreaking technology and programs with our fans,” added Kristin Klein, President, Amgen Tour of California.
“There is nothing more exciting than participating as a rider or fan in the Amgen Tour of California and, no matter where you are, or what the weather is, Zwift will deliver that excitement to fans all around the world.”
More details on the Amgen Tour of California ride with Laurens Ten Dam and subsequent rides can be found on Zwift’s Facebook Events page.