Regular readers will know that it’s not so long ago that I was a dedicated urban cyclist, riding the streets of London in whatever I wanted to wear that day. I may be something of a Lycra warrior these days – but that doesn’t mean I don’t appreciate the need for clothing you can enjoy wearing both on and off the bike. Bib tights and cycling jerseys are fantastic when you’re riding but look less good behind a desk. And don’t even get me started on the trials of changing out of bibs and jersey in a very small toilet cubicle…
I’m increasingly tempted to look to a more hybrid style of cycle clothing that would cut down the amount of changing time and the amount of stuff I carry to work. I do rather miss the days of turning up to work on my bike in something I could wear all day, but that convenience needs to be balanced with the desire to be comfortable and safe in the saddle.
As Bold As makes contemporary cycling clothing to wear on the journey and at the destination. Founder Joyce Brereton has worked to incorporate the technical design elements of dedicated cycling wear with a dose of urban chic: waterproof, windproof, breathable fabrics with sealed seams and high-visibility detailing are combined with street styling to keep you looking the part when you’re not pedalling.
I’m particularly taken with the As Bold As Drench Coat, pictured below. It’s been designed to keep you warm and dry on the bike, with a dropped back to keep your bum clean and underarm vents for breathability. It’s not so urban that you couldn’t wear it with bib tights and cleats; but it would look great off the bike with jeans and boots, too.
The first collection is female focussed, but plans are hatching to expand. We’re looking forward to seeing what else is in the pipeline for As Bold As.
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