This year cycling brand Stolen Goat have taken a slightly different approach to the cycle clothing business model. The kit is made in Europe, so the brand has been hit hard by recent currency trends. ‘Chief Herder’ Tim (who you may remember from this guest blog) made the decision that, rather than simply increasing prices, they would revisit the entire concept-to-market process – from sketching out designs, to products ready to go in packaging and every step in between.
The new Stolen Goat core range doesn’t compromise on fit or design features, but takes a ‘design once’ approach. The brand’s jerseys, bib shorts and gilets are designed once, photographed once and sold year round. This strips out design and marketing costs over the long term and allows riders to get the best possible kit without any price hikes due to currency trends.
The core range comes in multiple colourways and features plenty of options for both men & women.
Stolen Goat Limited Edition Collectors’ Pieces
The limited edition range is designed for riders looking for something that feels more bespoke. Each design has a maximum cap on the total number ever to be manufactured and sold – across all channels. The designs are each made in smaller waves until the maximum number is reached.
Stolen Goat’s ethos is to inspire others to adventure more whenever possible. No-one wants to wear boring kit that everyone else has at the cafe stop, so the team at Stolen Goat design garments that express personality, flair and individuality. With built-in premium features such as raw cut sleeves, YKK hidden zippers with neck guards, an extra water resistant stash pocket and much more, the Stolen Goat Limited Edition Collectors’ Pieces are intended to liven up any ride. There is a range of options for both men and women, and the kits can be mixed and matched with the core range as well as the brand’s new Coolmax socks.
Stolen Goat has launched an updated version of its Hypervelocity jersey (above), which I reviewed last year.
(And, as a note to retailers – the limited numbers of each design also means that any Stolen Goat retail partners have the ability to effectively take exclusivity over the individual design.)