Cycling clothing and accessories brand Primal has been revealed as the 2016 clothing sponsor for UCI continental cycling team Raleigh GAC in a move which demonstrates its support of elite cycling in the UK.
Team Raleigh GAC will be wearing Primal’s Elite QX5 cycling clothing, part of its Custom Range, throughout the 2016 season. Primal will work with the team’s professional riders throughout the year to develop its product offering.
“Elite cycling in the UK is continuing to gain momentum and we’re delighted to be a part of such a successful team like Team Raleigh GAC.”
James and Judith Smith, Directors at Primal Europe, said: “Elite cycling in the UK is continuing to gain momentum and we’re delighted to be a part of such a successful team like Team Raleigh GAC.
“The professional cycling team has a whole host of incredible riders and we’re looking forward to receiving feedback from them to continue to improve our products at the highest level. We’re certain that our cycling clothing and apparel will play a part in helping to achieve the team’s goals and aspirations for the 2016 season.”
Team Raleigh GAC has had a successful year: for the third time running, the team had a rider in first place in the British Cycling Elite Road series with Steve Lampier picking up the Star Trophy.
Raleigh GAC also came second in the series’ team competition.
Team Raleigh GAC Owner Cherie Pridham added: “We are particularly excited about working with the company on their innovative product development programme to improve aerodynamics. There is a real buzz amongst the team and we are very proud to partner with Primal.
“We are can’t wait for the 2016 season to begin and we of course hope that Primal will play a major part in helping us emulate and build on the success achieved this year.”