UK cyclewear start-up Maunder XV, has announced the launch of its Kickstarter crowdfunding campaign for the creation of its Deepcover V and Deepcover C unisex jackets.
The Deepcover designs aim to deliver top-end styling and technical performance in the outerwear market, the brand confirmed.
Conceived by British inventor and technology entrepreneur, Michael Utley, to be suitable for every scenario, the Deepcover range combines classic lines with materials innovation and technical performance.
“When trying to find good value outerwear that could be worn in every scenario from the Alps to the boardroom, there was nothing that ticked all the boxes. I wanted to create an affordable, style driven product that included all the necessary features in the competitive performance wear market,” Utley said.
“So many jackets require needless compromises – performance garments from mountain brands offer minimal styling, whilst traditional styles give better looks at the expense of waterproofing, performance, weight or the right levels of insulation.”
“We created Maunder XV and the Deepcover jackets to redefine outerwear, bridging performance, style and fashion with good-looking, high performing jackets that go where no others will,” Utley added.
The three-in-one unisex jackets will be available in two versions, the Deepcover C and Deepcover V, both featuring a triple-membrane, breathable waterproof shell with a detachable, DWR-coated thermal inner.
The Maunder XV Deepcover V features 12 retractable MXV D-Ring utility hooks for attaching accessories such as lights, action cameras, gloves and keys to both the outer (8 rings) and inner (4 rings) jackets.
“The MXV D-Rings were inspired by city commuters on dark rainy winter nights in Amsterdam and London. There seemed no sensible way to integrate the lights and technology cyclists already own into a smart jacket without the need for gimmicks or garish colours,” said Utley.
One of Deepcover’s key features is the unique removable magnetic hood. Providing the necessary protection in a downpour it seamlessly detaches to reveal a crisp, classic, scooped collar complimenting its fishtail rear giving a sharper look suited to more formal settings
“So many bulky hoods, zips and poppers ruin the lines of otherwise sleek jackets. Getting the hood right was key, so we designed a unique system using barely visible magnets which transform the entire feel of the Deepcover in seconds.”
Both jackets will be available with a Hawks Eye Blue outer shell with inner thermal jacket in Rough Slate Grey or Moss Fleck Green for 60 days from October 15 via Kickstarter. If the stretch fundraising target of £60,000 is met, further colours will be available.
The Maunder XV Deepcover V featuring MXV D-Rings will be available for £249 – 40% less than the launch retail price of £479 for 60 days from October 17th, with a limited number of early bird jackets available for £239.
The Maunder XV Deepcover C will be available for £239 – 40% less than the launch retail price of £429 for 60 days from October 17th, with a limited number of early bird jackets available for £219.
Christmas Gift cards are also available with products expected to ship in February 2017.
To order jackets and help Maunder XV reach it’s £14,000 crowdfunding target, visit Maunder XV on Kickstarter or at MaunderXV.com.
Maunder XV is also looking for long-term international business partners and distributors.
The Maunder XV Deepcover Technical Specification:
- Waterproof, breathable, durable, lightweight
- Soft touch triple membrane outer shell jacket
- Zip-out DWR coated thermal inner jacket in contrasting fabric
- Modern tailored cut
- 12 MXV D-Ring utility hooks (Deepcover V only)
- 11 Discrete pockets
- Detachable magnetic hood with toggle adjustment
- YKK Aquacheat #5 zippers
- Fully taped sealed seams
- High scoop collar
- Fishtail rear
- Two-way front split zipper
- Gunmetal and reflective details
