London-based cycle wear brand Huez* has launched its first women’s cycling collection, incorporating the same attention to detail, fit and garment construction as we’ve seen in their men’s offering.
Having only launched in 2014, Huez* is still one of the new kids on the block and offers a fresh take on cycling apparel and the lifestyle of the modern cyclist. The collections are designed intelligently to inspire riders whilst incorporating key technical attributes into their designs.
The newly-launched Huez* women’s capsule collection will form the basis of a wider range, in line with the menswear collection, that will be available next year. The capsule focuses on women’s road wear that encompasses performance and technicality of the highest standard.
Premium fabrications are sourced from all over the world to offer the most innovative materials, which incorporate technical elements seamlessly into the design. Although the current capsule collection is small, the brand has made clear that it it features the same high quality and attention to detail as the men’s range. The brand has worked closely with their customers to create products that either do not exist in the market or are unfit for purpose, offering the latest in technical apparel. They wanted to create pieces that were designed specifically for women and cut to their individual needs, allowing them to perform at their best on the bike.
Huez* Women’s Cycling Collection – SS17 Product Design Details
Huez* Bia Jersey
The Huez* Bia Jersey has been created to encompass the performance and technicality of the most high end race jerseys while retaining comfort and practicality. The Bia jersey, which retails at £125, is suitable for year-round racing, training and everything in between. 4-way stretch fabric provides performance-boosting compression and comfort, while the low-cut neck line provides classic, race-inspired styling.
A multitude of rear pockets – five of them, no less! – accommodate all the essentials for a day on the road along with a removable waterproof pouch that allows smartphone touch functionality from outside the casing. Small silicone pellets at the cuff and waist band keep everything in place, and mesh detailing on the back panel provide extra breathability.
The Huez* Bia jersey has a marble texture design on the front and rear panel, and it is available in two colour ways: a subtle purple, Jimi, and the vibrant Sky blue.
Huez* Bia Bib Shorts
The Huez* Bia bib shorts have been developed with technology borrowed straight from the pro-peloton. The Bia bib shorts are manufactured with an Italian Lycra designed to stretch with the body while providing compression to improve blood flow and performance whilst reducing the risk of muscle injury. Coupled with seamless straps, ultrasonic seam edges, mesh ventilation and reflective details makes the Bia bib short ideal for Sunday club rides and for taking on the longest audax.
The colourful radio pocket at the back coordinates with the jersey colour and allows extra room to store valuables (in case your five jersey pockets are not enough). The chamois has been specifically designed for the female form and features variable foam density where it’s needed most.
The leg gripper has fine silicone dots to keep the cuffs from riding up. The short also has a buckle fastening system to improve ease of removal which might just make loo stops that bit easier. The buckle has been positioned to sit away from the body for comfort and ease of use. The Bia Bib Shorts are priced at £165.
We’re looking forward to seeing what Huez* will add to its women’s cycling collection in the future.