BONX aiming for global expansion with cycling communications crowd-funding campaign

Having already delivered huge success in their native Japan, the team at BONX is aiming to deliver innovative communications options to cyclists and sports enthusiasts across the rest of the world.

Originally launched late last year, the outdoor group-talk technology brand ran a crowd-funding campaign in Japan, surpassing their initial funding target and going on to become the most well-funded campaign ever in Japan.

BONX is now ready the rest of the world, beginning with their Indiegogo campaign. Having already shipped product to early backers in Japan, Bonx expects to be shipping to American backers in Q4 2016.

BONX Bluetooth Earpiece

Bonx Grip, a Bluetooth connected earpiece driven by a custom smart phone app, comes in four colors and sells for a suggested retail price of US$139. Consumers can now pre-order Bonx via the company’s Indiegogo campaign.

Takahiro Miyasaka, CEO of BONX became frustrated with the current status of communication while snowboarding with his friends, “I thought, wouldn’t it be nice if we could have real—time communication for outdoor activities.”

A Bluetooth earpiece, BONX Grip connects to an original smartphone app to facilitate unique group conversation, which only transmits voice when a user speaks and is optimized for outdoor environment with unstable cellular reception.

Dual microphones with multilayer wind and noise reduction technology ensure crystal-clear speech, and there is no distance limit, thanks to data transmission over standard cellular networks. BONX Grip is water and shock-resistant.

It’s designed to stay put during rigorous outdoor activities, and maintains maximum comfort with a choice of three different sized earbuds.

The BONX Grip comes in 4 colorways – black, white, pink, and matcha green.


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